Oula is a Missoula born and bred workout that is quickly gaining a strong following, mostly due to its energetic, calorie burning team workouts and primarily do to its guerrilla street marketing campaign, in the form of random acts of flash mobbing local attractions and locations.

Here are just a few of the unpredictable moments caught on tape. 


Very impressive, ladies (and the one random dude with the sunglasses)! Way to go. But if you ask me, I'm still patiently waiting for your version of the Harlem Shake to seal the deal.