Toys “R” Us Might Be Coming Back With a New Name
I have some great memories as a kid from time spent at Toys R Us. It's not a done deal - but the investors and partial owners of Toys R Us are trying to bring back the classic toy store that recently went out of business.
Right now the plan is to start as pop-up shops under the name Geoffrey's Toy Box. And yes, Geoffrey the giraffe would return as the mascot.
They hope to have the pop-up shops in place before the holidays with the possibility to bring back the Toys R Us and Babies R Us brands down the line.
This week, a booth for Geoffrey's Toy Box and a costumed Geoffrey mascot were part of the Dallas toy show and had others at the show posting pictures on social media.
I'm not sure what to think. These sad pictures of Geoffrey seemed like such final piece of closure when they shut down the stores.