The Netflix show Tiger King was an overnight sensation. It was released on Netflix just prior to the beginning of the quarantine/ stay-at-home orders. Needless to say it was the "perfect storm" when it comes to people streaming shows, regardless of the content. In fact, according to deadline.com, "Data released from Nielsen reveals that the original seven episodes of Netflix's Tiger King have racked up over 5.3 billion streaming minutes, according to the metrics company's SVOD Content Ratings."

For those not familiar with the Tiger King series, Wikipedia summarizes it as "The series explores the little-known, deeply interconnected society of big cat conservationists and collectors in America, and the private zoos and sanctuaries they have set up for these unusual and deadly animals. The primary subject is Joe Exotic, the eccentric owner of the G.W. Zoo in Wynnewood, Oklahoma, and his bitter years-long feud with Carole Baskin, CEO of Big Cat Rescue in Tampa, Florida.

Well it looks like Missoula may have our very own "Mr. Exotic." For anyone who may have recently drove nearby the airport, yo may have noticed a peculiar billboard. The billboard features a photo of a guy posing with a tiger. Much like an actual photo of Joe Exotic. Except this guy is named "Mike Exotic," and he is apparently the owner of the "Missoula Wildlife Park."

credit: Stacey Wheeler
credit: Stacey Wheeler
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Now, it is clear that there is no such thing as a "Missoula Wildlife Park," but it says it is "Coming Summer 2020," so who knows. The existence of "Mike Exotic" is still up for debate. Not, sure if this is a clever way to spend the $1200 stimulus check, one EPIC prank, or a real thing, but it sure makes me giggle.

credit: Stacey Wheeler
credit: Stacey Wheeler
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