Not to throw shade at the other amazing local artists and their music videos, but who else set out to film for an entire year to capture all the greatest things Missoula can offer? Plus, name any other producer that features a 900 pound grizzly front and center in their video! You can't. You simply can't.

The crew from Content Monkeys and the well-known Keep it Grizzly brand are back for their annual homage to Missoula and the Montana Grizzlies, and if you thought last years installment was amazing just wait til you hit play...

According to the press release:

Keep it Grizzly hopes the video will raise awareness for their new clothing brand, which aims to give back to Montana communities by creating and supporting opportunities for Montana youth. Local music artists and entrepreneurs Komodo Jones and Thomas Kurdy, co-founded Keep it Grizzly with four childhood friends, Komodo says the slogan was inspired by the true stories of several people he met at the University of Montana: “Keep it Grizzly started as an anthem to people chasing their dreams,” said Jones. “It’s about believing in yourself and believing in others, even when the odds are stacked against you. It’s about being authentic. It’s a way of life. And now, it’s a great way to make a difference.”

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